Not just ‘office,’ Axtria’s omnichannel expertise includes re-imagining Sales rep roles

As pharma reps’ roles evolve, one pattern is evident: the traditional reach and frequency-based approaches are no longer adequate for pharma selling.

• The commercial model is increasingly complex, with more roles requiring greater coordination
• The industry is focusing more on customer experiences. Reps need to be master orchestrators in providing the right message to the right customer using the right channel at the right time.
• Working in silos is not enough. Instead, organizations must reevaluate their end-to-end field operations processes to enable the field force to work in these new ways.

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From HCPs to most important customer – Patients

Omni implementation is only successful if customized to the needs of the stakeholders and specific products of the company:

• Drug type, technology and delivery to patient
• Therapy area
• Patient needs – population size, journey and financial needs
• Specific HCP needs
• Payer needs and interactions
• Pharmacy

A holistic and integrated ecosystem to deliver a seamless omni future experience

Not just Axtria’s integrated product ecosystem, even the outcomes are calibrated to achieve objectives

• Drug type, technology and delivery to patient
• Therapy area
• Patient needs – population size, journey and financial needs
• Specific HCP needs
• Payer needs and interactions
• Pharmacy