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Omni future – reimagined!

Determine your omnichannel destination – think about what you will do when you are there. Engage with customer across multiple touchpoints in an orchestrated and seamless way.

Podcast

How false starts continue to undermine omnichannel efforts

Omnichannel marketing bridges the gap from marketing operations to sales excellence. A well-planned, omnichannel marketing strategy allows pharma companies to reach the right people, at the right time, with the right message. Omnichannel marketing provides a holistic view of the customer to improve stakeholder experience across all touchpoints.

Latest thought leadership

Omnichannel marketing bridges the gap from marketing operations to sales excellence. A well-planned, omnichannel marketing strategy allows pharma companies to reach the right people, at the right time, with the right message. Omnichannel marketing provides a holistic view of the customer to improve stakeholder experience across all touchpoints.

Podcast

Pharma’s Future Field Force & Leadership’s Role in Enabling the Transformation

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Podcast

The role of marketing data hubs in the omnichannel transformation

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Group 45821

Podcast

Preparing for the Customer Segment of One and the Future of Pharma Sales and …

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Webinar

Is COVID-19 Accelerating The Pharma Industry’s Journey Toward …

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Latest insights

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From traditional to omnichannel customer engagement – an industry perspective

COVID-19 has introduced irreversible changes across the globe. As our world crawls into the new normal, the way we interact and transact may never be the same…

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ROUND TABLE
Pharma omnichannel trends in a post-COVID world
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BLOG
A roadmap for establishing and maturing omnichannel …
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ARTICLE
Omnichannel marketing challenges for European life sciences …

What we do to enable an omnichannel future – our expertise

Work with you on your strategic and tactical objectives

We put ourselves in your shoes!

Axtria’s extensive software and AI-driven omnichannel expertise kicks-in when we need them to.

  • Partner led strategic imperative determination and calibration – current to future state
  • Workshops to determine stakeholder impact and milestones
  • Clear governance and roadmap for change management
  • Determination of the ‘Aha’ moment, handholding to future

Not just ‘office,’ Axtria’s omnichannel expertise includes re-imagining Sales rep roles

As pharma reps’ roles evolve, one pattern is evident: the traditional reach and frequency-based approaches are no longer adequate for pharma selling.

  • The commercial model is increasingly complex, with more roles requiring greater coordination
  • The industry is focusing more on customer experiences. Reps need to be master orchestrators in providing the right message to the right customer using the right channel at the right time.
  • Working in silos is not enough. Instead, organizations must reevaluate their end-to-end field operations processes to enable the field force to work in these new ways.
Data-driven transformation rather than trend and hype.

Move focus from siloed impact with:

  • NBA
  • Triggers
  • MCCP
  • Customer 360
To building cross-functional infrastructure:

  • Optimal data for rank and file
  • Integrated systems across functions
  • Seamless flow and consumption of insights
  • Automation and AI to ease execution

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From HCPs to most important customer – Patients

Omni implementation is only successful if customized to the needs of the stakeholders and specific products of the company:

  • Drug type, technology and delivery to patient
  • Therapy area
  • Patient needs – population size, journey and financial needs
  • Specific HCP needs
  • Payer needs and interactions
  • Pharmacy

A holistic and integrated ecosystem to deliver a seamless omni future experience

Not just Axtria’s integrated product ecosystem, even the outcomes are calibrated to achieve objectives

  • Drug type, technology and delivery to patient
  • Therapy area
  • Patient needs – population size, journey and financial needs
  • Specific HCP needs
  • Payer needs and interactions
  • Pharmacy