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    Evolution of Promotional Measurement and Planning
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    Promotional Measurement and Planning - Evolution and Future

    Promotional Measurement and Planning: Evolution and Future

    Unlock the future with data-driven insights and AI-powered Axtria MarketingIQTM solution.

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    SCHEDULE A DEMO

    Take a sneak peek into the future of promotional measurement, planning, and activation with data-driven insights on the digitization of the marketing landscape and evolving customer preferences. Learn about the tangible benefits of an AI-powered software approach and uncover the key elements for successful implementation.

    Value that matters to you

    Compare

    COMPARE

    Compare your channel mix and budget allocation with industry standards and trends in the past 5 years.

    Address the gaps

    PRIORITIZE

    Prioritize high-performing channels and align them with changes in customer preferences.

    Align the teams

    FUTURE-PROOF

    Leverage AI-powered software solution to build an agile and scalable promotional ecosystem.

    Dive In

    ACT

    Implement the best practices to create value from AI-powered software solution.

    Elevate your promotional strategy with Axtria's next generation commercial marketing analytics product, Axtria MarketingIQTM.
    Unlocking Promotional Success: Insights From 140+ Marketing Mix Studies
    • Pharma’s allocation of its resources and the possible future.
    • Emerging trends from 140+ MMx studies conducted between 2018 and 2022.
    • Glimpse into the future of sales and marketing
    DOWNLOAD REPORT
    Unlocking Promotional Success
    From Chaos to Cohesion: The Power of Productized Marketing
    • Uncover the limitations of traditional marketing mix (MMx) studies.
    • Delve into the urgent need to democratize marketing analytics.
    • Explore the benefits of a product-based marketing mix solution.
    DOWNLOAD REPORT
    The Power of Productized Marketing
    8% Jump in Revenue With an Axtria MarketingIQ™-based Global Marketing Mix Solution
    • Understand the pain points signaling the need for a product-based MMx solution.
    • Explore how Axtria MarketingIQ™ enabled a Top 5 global pharmaceutical company to harness MMx capabilities at scale.
    • Learn about the benefits, which included a 4%-8% increase in brand revenues.
    DOWNLOAD CASE STUDY
    8percent-jum-in-revenue
    Software-driven Transformation of Promotional Measurement, Planning, and Activation
    • Join Sameer Sardana, Principal, Product Management at Axtria as he delves deep into the dynamic shift in the promotional landscape, barriers to adaptation, future opportunities, and the pivotal role of AI and software in promotional measurement, planning, and activation.
    LISTEN TO PODCAST EPISODE
    Podcast Sameer Sardana

    Meet Our Experts

    kedar

    Kedar Naphade

    Senior Principal, Decision Science, Axtria

    David

    David Wood

    Senior Principal, Decision Science, Axtria

    Sameer-Sardana

    Sameer Sardana

    Principal, Product Management, Axtria

    Devesh-Verma

    Devesh Verma

    Principal, Decision Science, Axtria

    Vipul Pandey-1

    Vipul Pandey

    Senior Director, Decision Science, Axtria

    Amit Nagdewani

    Amit Nagdewani

    Senior Director, R&D, Axtria

    Aditi-Talwar

    Aditi Talwar

    Director, Decision Science, Axtria

    Sachin-Sharma

    Sachin Sharma

    Associate Director, Decision Science, Axtria

    Research Hub

    Unveiling the Dynamics: Promotional Blackouts and Their Influence on Baseline Sales

    Blog

    Unveiling the Dynamics: Promotional Blackouts and Their Influence on Baseline Sales

    Promotional blackouts, defined as strategically timed periods during which marketing promotions are intentionally withheld, have emerged as a noteworthy component of contemporary marketing ...

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    How Should A Marketing Mix Analysis Influence The Next Best Actions?

    Blog

    How Should A Marketing Mix Analysis Influence The Next Best Actions?
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    Pathways In Marketing Mix Modeling To Accurately Measure The Impact Of Multichannel Interactions On Sales

    Blog

    Pathways In Marketing Mix Modeling To Accurately Measure The Impact Of Multichannel Interactions On Sales
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    Evaluation Of Marketing Strategies For Rare Diseases – A Discussion

    Blog

    Evaluation Of Marketing Strategies For Rare Diseases – A Discussion
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    Customer success stories

    Case Study

    8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

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    Case Study

    Data Analytics-driven Roster And Alignment Optimization For A Major Medtech Company

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    Case Study

    Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company

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