Field Intelligence
On-target intelligence unique to each brand to drive sales performance, customer relationships, and new patient starts.
Deliver trusted and timely insights to help Life Sciences reps succeed in the field.
Axtria’s Field Intelligence offer
Axtria’s Field Intelligence offering enables Life Sciences reps to flawlessly orchestrate sales activities by delivering insights that are unique to each brand and can easily scale to meet the needs of a growing portfolio. The offering brings data curation methodologies, data visualization, KPIs, and customer insight libraries across patients, payers, and providers to enable software-defined field report design. Axtria’s Field Intelligence democratizes access to insights across the spectrum for sales users by enabling dashboard-based or search-based field insight consumption. It helps reps instantly surface insights by conversing with the data. A powerful AI/ML-driven insights engine provides recommendations to help reps evaluate their course of action.
Targeted dashboards and KPI library
- Pre-built dashboards and a KPI library that can be quickly configured to provide insights unique to each brand
- Empower your sales reps with actionable insights unique to the commercial and distribution model of your brand, be it retail, buy-and-bill, specialty, or hybrid
- Help reps understand their performance, customer behavior, competitor dynamics, payer, and patient landscapes, etc. to drive business performance
End-to-end data management
- Consolidate data from an array of sources to navigate the complete data-to-insights journey
- Leverage a Life Sciences ready data model that is easily customizable to generate timely and reliable insights
Insights and alerts
- Easily surface important insights or critical alerts in a bite-sized fashion within the application
- Ensure that the real actionable insights are not left undiscovered and hidden in the dashboards
Conversational analytics
- Democratize access to insights with the ability to converse with data to quickly retrieve insights
- The AI engine learns from previous conversations to recommend relevant insights
Contextualized NBA suggestions
Leverage comprehensive customer 360 capabilities combining customer prescription or ordering behavior, interaction journey, payer dynamics, etc. for swift and prompt actions to Next Best Action recommendations.
Integrated access
Improve field sales effectiveness by giving the reps centralized access to insights on incentives, call plans, customers, KPIs, and recommended NBAs via a Life Sciences-specific mobile app.
Personas
Direct Users
- Sales Rep
- Sales Manager
Customer success stories
Data Analytics-Driven Roster And Alignment Optimization ...
A Biopharma Acquisition: Axtria SalesIQ™ For End-To-End ...
A Sales Strategy Solution For A New Life Sciences’ ...
Resources
Data sheet
Axtria SalesIQTM – Commercial planning and operations platform
Driving a high performance sales team is a real challenge in the life sciences industry. Powerful forces have shifted the landscape, with the purchase and sale of drugs becoming more competitive and centralized.
5 Step Guide
Technology proofing your commercial operations
Case Study
A Sales Strategy Solution For A New Life Sciences’ Product Launch
Case Study