What Axtria MarketingIQTM Can Do For You
Enable an omni-channel experience, which will lead to meaningful interactions and hence, greater customer journey experiences.
Axtria MarketingIQ™ is a state-of-the art, cloud-based platform that creates a harmonized omni-channel customer experience through the integration of data, insights, and operations.
It has pre-configured connectors to make sense of >170 disparate data sets. So, configure your business rules and let the platform do the rest. With ML-based next-best-actions, Axtria MarketingIQTM helps you create value for your customers at all times – understand their behavior to time your campaigns to perfection, rationalize your channel spend with micro-segmented precision and make your message reach them when they need it most. Of course, in no small measure, determine real-time the ROI of your spends!
A Cloud-Based Omni-Channel Marketing Platform: Enables Customer-Centric Marketing (CCM)
Data App
Manage Customer Data, On Cloud And On Call
If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.
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Customer 360 Analytics App
State-of-your-Brand
Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.
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Campaign ROI Analyzer App
Evaluate Investment Effectiveness
Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.
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Strat-IP App
Plan For Future
Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.
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Campaign Management App
Act On Market Dynamic
End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.
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Suggestions/Triggers App
Automate Promotional Suggestions
Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!
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Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.
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Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...
