Drive impactful marketing decisions

    Democratize marketing analytics to achieve strategic performance

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    Axtria MarketingIQTM

    Axtria MarketingIQ™ is the next generation commercial marketing analytics product for Life Sciences companies that enables superior brand performance through market attribution, delivering timely insights that drive effective planning, evaluation, and execution.

    Axtria MarketingIQ™ drives marketing impact based on decades of domain experience to expertly replace simpler intermittent analytics with continuous predictive smart analytics. It democratizes business analytics and provides sophisticated granular models with unmatched powerful compute in a collaborative environment that enables experts to focus on more complex bespoke problems.

    Benefits of unified marketing analytics environment

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    Drive Frequent Sophisticated Analytics-Led Outcomes Beyond Budgets

    Drive greater success by evaluating each marketing touchpoint and its overall business impact

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    Democratize Marketing Analytics for Resource Optimization

    Achieve more with fewer skills using sophisticated models comprising pharma, marketing, and real-world expertise

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    Prevent Loss of Analytics Knowledge & History

    Retain institutional knowledge and collaborate across organizational silos with a central repository


    Learn more about Axtria’s point of view on the evolution and future of promotional measurement and planning.

    Axtria MarketingIQTM provides

    Evaluate

    Weigh various factors for your brand's success and bring about sales impact

    • Exploratory Data Analysis
    • ROI Determination
    • Promotion Response Modeling
    • Key Driver Analysis
    • Sales Attribution
    • Channel Attribution

    Execute

    Implement optimized budget across promotional channels and distinguish sales attributed to brand and marketing efforts

    • Budget Optimization
    • Omnichannel Marketing
    • Market Mix Modeling

    Plan

    Put the right resources in the right channels and segments through effective planning

    • Strategic Planning
    • Resource Allocation
    • Sales Force Sizing
    • Channel Planning

    Evaluate

    Weigh various factors for your brand's success and bring about sales impact

    • Exploratory Data Analysis
    • ROI Determination
    • Promotion Response Modeling
    • Key Driver Analysis
    • Sales Attribution
    • Channel Attribution

    Execute

    Implement optimized budget across promotional channels and distinguish sales attributed to brand and marketing efforts

    • Budget Optimization
    • Omnichannel Marketing
    • Market Mix Modeling

    Plan

    Put the right resources in the right channels and segments through effective planning

    • Strategic Planning
    • Resource Allocation
    • Sales Force Sizing
    • Channel Planning

    Axtria MarketingIQTM differentiators

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    Superior Market Mix Modeling Engine

    • Effortlessly achieve marketing performance through a unique mix of data mining and budget optimization capabilities
    • Leverage the featured modeling techniques and capabilities to reach successful brand outcomes
    • Make informed marketing decisions by converting data into actionable business insights
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    Revolutionizing AI-Led Market Decisions

    • Data agnostics – Create significant impact with data coming from multiple sources in various formats
    • Make insightful decisions with real-world recommendations offering competitive performance
    • Consume and operate with strategic intelligence to innovate new dimensions of business success
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    Transparency & Configurability

    • No black box – Demystify analytical modeling to achieve repeatable outcomes and build an in-house data science practice
    • Life Sciences specific real-world modeling – Leverage flexible configurations capability
    • Work smart – Reuse the existing models for newer brand initiatives without starting from scratch