Commercial Data Management
Enterprise data management solution
Onboard, integrate, and process data sources quickly, accurately, and securely to generate meaningful insights that accelerate decision-making.
Axtria’s commercial data management offer
Axtria’s Commercial Data Management offer facilitates the rapid integration of all major structured and unstructured life sciences data sources, securely, accurately, and with industry compliance. It allows you to build common data models tailored to your business that drives the processing of your data for downstream analytics, workflow application consumption, and reporting. The solution is adaptable and portable to the organization’s technology stack of choice.
Data asset library
Increase operational agility and significantly slash the time it takes to address your data management needs with an extensive library of pre-built data processing assets that can be leveraged at all stages of the data journey.
Pre-built self-service life sciences data assets including
- Connectors
- Business rules
- Data quality rules
- ETL flows
- Canonical models
- Reports
Visual workflow editor
Define unique data processing workflows tailored to your specific business needs
- Graphically define workflow processes from data ingestion to mapping to the canonical data model
Agnostic data connection/ingestion
Access and onboard any data from any source needed to power the commercial operations of your business with self-service data ingestion
- Leverage a library of pre-built life sciences data source connectors for faster data onboarding
- Store the asset for future use, saving time for your business
- Track end to end source object journey
Data quality management
Increased trust in your data. Validate and check all key dimensions of the data ensuring its suitability for downstream use
- Automatically generate rules to validate data based on the data types that are present in the data pool
- Configure simple or advanced data quality rules and consume the outcome through self-service
- Can be stored as a library asset
Data catalog and lineage
Develop trust and transparency in the data you use to make decisions by understanding how it was processed and where it came from
- Gain visibility into all the available data assets, and business rules enabling Data Scientists to formulate analytic models
- Self-service data discovery allows users to easily discover the right data sets and traverse through its lineage without the involvement of IT
Business rules management
Business users enjoy increased data ownership to create and evaluate business scenario-based outcomes and strategies
- Enable business users to configure Sales, Brand, Patient, and Marketing specific business rules and seamlessly embed them within the data processing system
- Can be stored as a library asset
Data orchestration
Faster transformation of data from source structures to a common data model reducing the overall implementation and support cycle
- Seamlessly orchestrate the data management process using an enterprise scheduler and monitor it through an Operations Cockpit
Extendable canonical data model
Normalize all the data ingested into a common data model, making the data more analytics-ready and prepared to unlock business insights. Storage in the asset library future proofs your operations
- Define global commercial data warehouse models with seamless integration across syndicated and enterprise data sources
- Leverage compatibility to 3rd party models
ETL flows
Transform data to fit the desired and specified canonical data model needed for business operations.
- Define the process of extracting data from different source systems, transforming it, and finally loading the data into the data warehouse system
- Can be stored as a library asset
Data mart creation
Rapidly provision and manage data marts used to drive business reporting and analytics
- Functional pre-built analytics/reporting data marts to meet the data consumption needs of regional and global domain/use cases
Business reporting
Transform data to fit the desired and specified canonical data model needed for business operations.
- Reports for field force/Home office to track performance, promotions, etc.
- Executive level dashboards to track integrated sales, marketing, payer reports at different geographical levels
Industrial security and governance
Minimize the attack surface of your business ensuring only authorized access to your most valuable data assets
- Single sign-on
- Role-based access
- Centralized logging
Personas
Direct users
- Data Engineer
- Data Scientist
- Data Steward
Capability consumers
- Sales Operations: Resource Planning
- Brand Marketing
- Sales Manager
Customer success stories
A Biopharma Acquisition: Axtria SalesIQ™ For End-To-End Commercial Operations Consolidation And Optimization
A Sales Strategy Solution For A New Life Sciences’ Product Launch
Data-Driven Goal-Setting Models For A Top 5 Pharma Across 50+ Global Markets
Resources
Data sheet
Axtria SalesIQTM – Commercial planning and operations platform
Driving a high performance sales team is a real challenge in the life sciences industry. Powerful forces have shifted the landscape, with the purchase and sale of drugs becoming more competitive and centralized.
5 Step Guide
Technology proofing your commercial operations
Case Study
A Sales Strategy Solution For A New Life Sciences’ Product Launch
Case Study