Marketing Analytics

The changing rules of the pharma landscape demand for patient-centric and outcome-based marketing plans. Brand leaders are looking for predictive solutions to ensure a successful product launch, hyper-customized and targeted messaging across multiple channels, and eventually drive prescription rates via personal and non-personal promotions to healthcare practitioners.

Key Offerings

marketinganalytics-icon2

Segmentation &
Targeting

Identify and target high-value customer segments with Axtria’s segmentation and targeting models. Get actionable recommendations on customer specific marketing strategies to maximize sales.

marketinganalytics-icon3

Launch
Planning​

Drive launch excellence with the right evaluation methods. Axtria’s predictive models can analyze sales impact of complex variables like new stakeholders, emerging channels, and market events.

marketinganalytics-icon4

Early Promotions
Insights

Fine tune your promotions strategy onthefly with less than 16-weeks of response data. Axtria’s Short-Cycle method provides early evaluation, frequent updates, and valuable insights on promo-effectiveness.

marketinganalytics-icon5

Marketing Mix
Modeling

​​Optimize budget allocation and drive promotions ROI with Axtria’s marketing mix solutions. Our ML-based models can forecast sales impact of multiple channels with data from 40+ channel partners.

marketinganalytics-icon6

Digital
Marketing

Tap your brand advocacy and drive customer engagement with Axtria’s digital analytics solutions, ranging from multi-channel sentiment analysis to a unified 360-degree customer lifecycle view.

marketinganalytics-icon7

Customer
Valuation

Drive customer profitability and longevity with Axtria’s CLTV solutions. Axtria’s suite of advanced propensity models are designed around churn, cross-sell, up-sell, referrals, etc.

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Axtria MarketingIQ™ Implementation To Support Business Decision

The organizations are becoming more customer-centric to engage with customers based on their unique preferences and driving the need to craft custom interactions across various per ...

Impact Of Tele-Detailing On Brand Sales Surges

A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...

Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...