Marketing Analytics

The changing rules of the pharma landscape demand for patient-centric and outcome-based marketing plans. Brand leaders are looking for predictive solutions to ensure a successful product launch, hyper-customized and targeted messaging across multiple channels, and eventually drive prescription rates via personal and non-personal promotions to healthcare practitioners.

Key Offerings

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Segmentation &
Targeting

Identify and target high-value customer segments with Axtria’s segmentation and targeting models. Get actionable recommendations on customer specific marketing strategies to maximize sales.

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Launch
Planning​

Drive launch excellence with the right evaluation methods. Axtria’s predictive models can analyze sales impact of complex variables like new stakeholders, emerging channels, and market events.

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Early Promotions
Insights

Fine tune your promotions strategy onthefly with less than 16-weeks of response data. Axtria’s Short-Cycle method provides early evaluation, frequent updates, and valuable insights on promo-effectiveness.

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Marketing Mix
Modeling

​​Optimize budget allocation and drive promotions ROI with Axtria’s marketing mix solutions. Our ML-based models can forecast sales impact of multiple channels with data from 40+ channel partners.

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Digital
Marketing

Tap your brand advocacy and drive customer engagement with Axtria’s digital analytics solutions, ranging from multi-channel sentiment analysis to a unified 360-degree customer lifecycle view.

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Customer
Valuation

Drive customer profitability and longevity with Axtria’s CLTV solutions. Axtria’s suite of advanced propensity models are designed around churn, cross-sell, up-sell, referrals, etc.

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Maximizing Marketing ROI For A Global Pharma Company

In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...

Axtria Conducted Market Mix Modeling For A Top US Pharma Company

Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...