Marketing ROI Analytics

Pharma brand leaders are in search of predictive solutions to smartly plan, execute and evaluate marketing campaigns. Success stories emerge out of being proactive with well-budgeted and calibrated promotional strategies across channels and stakeholders. Axtria’s Marketing ROI Analytics enable maximized returns on marketing investment by predicting the best set of targeted tactics across multiple channels and customer personas.​

Key Offerings

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Marketing Mix Modeling

Optimize budget allocation and drive promotions ROI with Axtria’s marketing mix solutions. Our ML-based models can forecast sales impact of multiple channels with data from 40+ channel partners.

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Marketing Dynamics

Drive marketing ROI maximization by accounting for channel-stakeholder interactions to ensure well-planned campaigns.

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Spend Analytics

Simulate sales under multiple scenarios, optimize channel-wise budget allocations, and measure promotion response to maximize marketing ROI with Axtria’s spend analytics.​

Marketing ROI Analytics Enabled with Axtria MarketingIQ

A Cloud-Based Service Platform: Enables Customer-Centric Marketing (CCM)

Data App

Manage Customer Data, On Cloud And On Call

If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.

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Customer 360 Analytics App

State-of-your-Brand

Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.

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Campaign ROI Analyzer App

Evaluate Investment Effectiveness

Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.

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Strat-IP App

Plan For Future

Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.

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Campaign Management App

Act On Market Dynamic

End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.

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Suggestions/Triggers App

Automate Promotional Suggestions

Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!

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Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Strategic Course Correction For A Blockbuster Oncology Drug

A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...

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Impact Of Tele-Detailing On Brand Sales Surges

A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...