UNLEASH CAMPAIGN VALUE WITH OPTIMIZED MARKETING INVESTMENT
Drive promotional strategy effectiveness and efficiency by maximizing returns on marketing investments
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Marketing ROI Analytics
Pharma brand leaders are in search of predictive solutions to smartly plan, execute and evaluate marketing campaigns. Success stories emerge out of being proactive with well-budgeted and calibrated promotional strategies across channels and stakeholders. Axtria’s Marketing ROI Analytics enable maximized returns on marketing investment by predicting the best set of targeted tactics across multiple channels and customer personas.
Key Offerings
Marketing Mix Modeling
Optimize budget allocation and drive promotions ROI with Axtria’s marketing mix solutions. Our ML-based models can forecast sales impact of multiple channels with data from 40+ channel partners.
Marketing Dynamics
Drive marketing ROI maximization by accounting for channel-stakeholder interactions to ensure well-planned campaigns.
Spend Analytics
Simulate sales under multiple scenarios, optimize channel-wise budget allocations, and measure promotion response to maximize marketing ROI with Axtria’s spend analytics.
Customer Success Stories
Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.
