UNLEASH CAMPAIGN VALUE​ WITH OPTIMIZED MARKETING INVESTMENT​

Drive promotional strategy effectiveness and efficiency​ by maximizing returns on marketing investments​

Marketing ROI Analytics

Pharma brand leaders are in search of predictive solutions to smartly plan, execute and evaluate marketing campaigns. Success stories emerge out of being proactive with well-budgeted and calibrated promotional strategies across channels and stakeholders. Axtria’s Marketing ROI Analytics enable maximized returns on marketing investment by predicting the best set of targeted tactics across multiple channels and customer personas.​

Key Offerings

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Marketing Mix Modeling

Optimize budget allocation and drive promotions ROI with Axtria’s marketing mix solutions. Our ML-based models can forecast sales impact of multiple channels with data from 40+ channel partners.

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Marketing Dynamics

Drive marketing ROI maximization by accounting for channel-stakeholder interactions to ensure well-planned campaigns.

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Spend Analytics

Simulate sales under multiple scenarios, optimize channel-wise budget allocations, and measure promotion response to maximize marketing ROI with Axtria’s spend analytics.​

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Design And Rollout Of Global Incentive Compensation Program Across 45+ Markets For A Top 5 Pharma Company
Design And Rollout Of Global Incentive Compensation Program Across 45+ Markets For A Top 5 Pharma Company

Designing and implementing a large-scale global Incentive Compensation (IC) program can be a daunting enterprise undertaking due to the associated complexities, such as large numbe ...

Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management
Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management

COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sa ...

Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes
Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes

Diagnosis of a rare disease, lack of therapies, and small patient populations all lead to significant challenges in rare disease management and support of these patients. ...

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