Sales Effectiveness
The sales force continues to be one of the most significant investments for any commercial organization. The ability to operationalize your commercial strategy and go from decision to impact with confidence is key to success.
Driving a high performing sales organization requires you to:
- Understand your target market, their buying criteria, and the talent mix required to address them
- Know when to target across the channel of preference and where your prospects are in the buying cycle
- Motivate the desired sales behaviors with the right incentives and rewards
- Leverage real-time insight across every aspect of field performance and take corrective action when needed
Our Service Offerings
- Segmentation & Targeting
- Territory Alignment
- Roster Management
- Call
Planning - Incentive
Compensation - Field Reporting & Analytics
Axtria’s data-driven S&T frameworks can help identify high-potential customer segments, capture the most relevant channels for interacting with them, and speak their language with hyper-targeted messaging.
- Customer Segments
- Actionable Insights
- Increased Engagement
- Collaboration & Transparency
- Reduction In Cost
- Standardized Business Process
Optimize the alignment of your field teams to drive sales productivity.
- Alignment design and maintenance
- ZIP and account movements
- Roster management
- Full support for parent-child affiliations
- Smart decision support
- Intelligent workload balancing
Axtria’s Roster Management solution, led by a team of pharma commercial excellence experts, is designed for efficient people management for commercial sales organizations. Our Roster Management capability focuses on process, innovation and quality while ensuring insights and real-time triggers are embedded at the point of decision.
Planning
Target the right customer, at the right time, with the right message over the right channel with:
- Collaboration across team and channel
- Mobile accessible for field productivity
- Guard-rails to maintain control and governance
- Business rules library
- Configurable approval processes
- Quality control reports to pinpoint issues in call plan generation
Compensation
Motivate the right behaviors to drive your sales strategy.
- Compensation plan design and simulation
- Goal setting
- Sales crediting
- Plan and spiff administration
- Plan effectiveness reporting
- Comprehensive auditing and history tracking capabilities
Deliver real-time insights across every aspect of field performance.
- Attractive and engaging visualizations
- Role specific reports and dashboard
- Mobile access for real-time analytics in the field
- Pre-built library of reports and KPIs
- Google Maps integration for location based analytics
Axtria SalesIQTM Differentiator
Axtria Research Hub
Executive Insights And Perspectives On The Life Sciences Industry.
Customer Success Stories
Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.
A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...
A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...
Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...
