Deliver Real-time Insights, Drive Sales Strategy, Motivate Right Behaviors
Optimize Every Aspect of Sales Planning and Operations
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Sales Effectiveness
The sales force continues to be one of the most significant investments for any commercial organization. The ability to operationalize your commercial strategy and go from decision to a positive operational impact with confidence is key to success.
Driving a high performing sales organization requires you to:
- Understand your target HCPs, their buying criteria, and the talent mix required to address them
- Know when to target across preferred channels and where your prospects are in the buying cycle
- Motivate the desired sales behaviors with the right incentives and rewards
- Leverage real-time insight across every aspect of field performance and take corrective action when needed
Our Service Offerings
- Segmentation & Targeting
- Territory Alignment
- Roster Management
- Call Planning & Feedback
- Incentive
Compensation - Field Reporting & Analytics
Axtria’s data-driven S&T frameworks can help identify HVTs (High-Value Targets), capture the most relevant channels for interacting with them, and communicate potential value with hyper-targeted messaging to drive efficiency gains and data quality.
- Customer segments
- Actionable insights
- Increased engagement
- Collaboration & transparency
- Reduction in cost
- Standardized business process
Optimize the alignment of your field teams to drive sales productivity.
- Alignment design and maintenance
- ZIP and account movements
- Roster management
- Full support for parent-child affiliations
- Smart decision support
- Intelligent workload balancing
Axtria’s Roster Management solution, led by a team of pharma commercial excellence experts, is designed for efficient people management for commercial sales organizations. Our Roster Management capability focuses on process, innovation, and quality while ensuring insights and real-time triggers are embedded at the point of decision.
- Single source of truth for roster data
- Easy tracking of assignment effective dates
- Cycle time reduction for new recruits
- Enhanced accuracy with automation
Target the right customer, at the right time, with the right message over the right channel with:
- Collaboration across team and channel
- Mobile accessible for field productivity
- Guard-rails to maintain control and governance
- Business rules library
- Configurable approval processes
- Quality control reports to pinpoint issues in call plan generation
Compensation
Motivate the right behaviors to drive your sales strategy.
- Compensation plan design and simulation
- Goal setting
- Sales crediting
- Plan and spiff administration
- Plan effectiveness reporting
- Comprehensive auditing and history tracking capabilities
Deliver real-time insights across every aspect of field performance.
- Attractive and engaging visualizations
- Role-specific reports and dashboard
- Mobile access for real-time analytics in the field
- Pre-built library of reports and KPIs
- Google Maps integration for location-based analytics
Axtria SalesIQTM Differentiator
Axtria Research Hub
Executive Insights And Perspectives On The Life Sciences Industry.
Customer Success Stories
Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.
With COVID-19-imposed nationwide lockdowns, weak field productivity, and detailing restrictions, the pandemic is directly impacting the Incentive Compensation (IC) of reps across t ...
A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...
A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...
