Deliver Real-time Insights, Drive Sales Strategy, Motivate Right Behaviors

Optimize Every Aspect of Sales Planning and Operations


Sales Effectiveness

The sales force continues to be one of the most significant investments for any commercial organization. The ability to operationalize your commercial strategy and go from decision to a positive operational impact with confidence is key to success.

Driving a high performing sales organization requires you to:

  • Understand your target HCPs, their buying criteria, and the talent mix required to address them
  • Know when to target across preferred channels and where your prospects are in the buying cycle
  • Motivate the desired sales behaviors with the right incentives and rewards
  • Leverage real-time insight across every aspect of field performance and take corrective action when needed

Our Service Offerings

Segmentation & Targeting

Axtria’s data-driven S&T frameworks can help identify HVTs (High-Value Targets), capture the most relevant channels for interacting with them, and communicate potential value with hyper-targeted messaging to drive efficiency gains and data quality.

  • Customer segments
  • Actionable insights
  • Increased engagement
  • Collaboration & transparency
  • Reduction in cost
  • Standardized business process
Sales Effectiveness
Territory Alignment

Optimize the alignment of your field teams to drive sales productivity.

  • Alignment design and maintenance
  • ZIP and account movements
  • Roster management
  • Full support for parent-child affiliations
  • Smart decision support
  • Intelligent workload balancing ​
Sales Effectiveness
Roster Management

Axtria’s Roster Management solution, led by a team of pharma commercial excellence experts, is designed for efficient people management for commercial sales organizations. Our Roster Management capability focuses on process, innovation, and quality while ensuring insights and real-time triggers are embedded at the point of decision.​

  • Single source of truth for roster data
  • Easy tracking of assignment effective dates
  • Cycle time reduction for new recruits
  • Enhanced accuracy with automation
Sales Effectiveness
Call Planning & Feedback

Target the right customer, at the right time, with the right message over the right channel with:​

  • Collaboration across team and channel
  • Mobile accessible for field productivity
  • Guard-rails to maintain control and governance
  • Business rules library
  • Configurable approval processes
  • Quality control reports to pinpoint issues in call plan generation
Sales Effectiveness

Motivate the right behaviors to drive your sales strategy.

  • Compensation plan design and simulation
  • Goal setting
  • Sales crediting
  • Plan and spiff administration
  • Plan effectiveness reporting
  • Comprehensive auditing and history tracking capabilities
Sales Effectiveness
Field Reporting & Analytics

Deliver real-time insights across every aspect of field performance.

  • Attractive and engaging visualizations
  • Role-specific reports and dashboard
  • Mobile access for real-time analytics in the field
  • Pre-built library of reports and KPIs
  • Google Maps integration for location-based analytics
Sales Effectiveness

Axtria SalesIQTM Differentiator

Sales Effectiveness
Enterprise-grade Sales Performance Management
Sales Effectiveness
On-demand data and AI-powered Commercial Operations
Sales Effectiveness
Sales Operations Automation & Efficiency
Sales Effectiveness
Self Services Empowerment
Sales Effectiveness
Intelligent Decision Support
Sales Effectiveness
Global Process Harmonization
Sales Effectiveness
Unparalleled Cloud Integration
Sales Effectiveness
User Experience Excellence

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Design And Rollout Of Global Incentive Compensation Program Across 45+ Markets For A Top 5 Pharma Company
Design And Rollout Of Global Incentive Compensation Program Across 45+ Markets For A Top 5 Pharma Company

Designing and implementing a large-scale global Incentive Compensation (IC) program can be a daunting enterprise undertaking due to the associated complexities, such as large numbe ...

Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management

COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sa ...

COVID-19 Immune Incentive Compensation
Creating A COVID-19 Immune Incentive Compensation Plan

With COVID-19-imposed nationwide lockdowns, weak field productivity, and detailing restrictions, the pandemic is directly impacting the Incentive Compensation (IC) of reps across t ...

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50+ Deal Assessments Across 18 Months By A Pharmaceutical Company