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Strategically plan investments and measure their impact on brand performance

Enhance your marketing strategies and generate the maximum return from each investment

Marketing Analytics

Marketing analytics

Life Sciences companies strive to meet their campaign objectives but fail to utilize marketing analytics to its full potential. In the current state, they have to put a lot of manual effort and may operate in the dark with strategic investment planning and budget optimization due to infrequent usage of analytics. Data that drives marketing analytics is not granular and lives in silos, making it hard to understand. Analytics modeling lacks real-time information and does not suggest sophisticated outcomes. Without an integrated approach that addresses all these issues, decision-making becomes disjointed, resulting in sub-optimal returns on investment.

Axtria’s marketing analytics offer

Axtria’s Marketing Analytics offering helps you quantify the effectiveness of marketing investments and provides insights into making the right investment decisions across products, therapeutic areas, and regions. Its AI/ML models run throughout the year and give you opportunities to modify marketing strategies more often and hence optimize your investments. This real-world intelligent modeling empowers even your newest resources to resolve complex business problems efficiently. Axtria’s Marketing Analytics offering lets you analyze the return on investments (ROIs) for each marketing channel and its overall business impact so you can measure success against campaign objectives.

Axtria’s marketing analytics capabilities

Data processing/Integration

Data quality management:

Maintain and improve high-quality data for analysis and business decision-making and automatically generate rules to validate data based on the data types in the pool.

  • Visually configure simple or advanced data quality rules
  • Consume the outcome through self-service
  • Store outcomes as a library asset
Catalog and lineage:

Self-service data discovery allows you to discover the right data sets easily.

  • Explore data lineage without IT involvement
  • Comprehend and visualize data flow from origin to destination
Catalog and Lineage

Analytics workbench

Model library:

Standardized pre-built library of reusable commercial Life Sciences components that can be leveraged across business uses cases.

  • Utilize the ready-made library of commercial analytics assets, including multiple modules across broad categories (Marketing Analytics, Sales Analytics, etc.)
  • Save time, effort, and resources with reusable business assets when building analytic solutions
Workflow Management
Workflow management:

Monitor, optimize, and approve steps in model creation from the application interface.

  • Efficiently create, store, and disseminate models
  • Reuse and modify past work rapidly to meet current requirements

Data visualization

Data exploration:

The initial stage of data analysis is to understand data configuration and uncover insights.

  • Discover and analyze data patterns or anomalies through an interactive interface
  • Explore and understand data set variables and their relationship with visualizations
Designing models:

Include architectural model requirements to iterate and generate large modeling scenarios.

  • Learn from data patterns and outcomes while you create models
  • Leverage the saved models without starting from scratch for future scenarios
Testing models:

Evaluate the performance of testing datasets in the modeling process.

  • Hypothesize and test your data with numerous inputs and custom settings
  • Achieve the best outcome with each testing iteration
  • Select your favorite model for future use cases
Execute modeling:

Implement machine learning programs to reach successful analytical outcomes.

  • Run and implement the best scenarios saved during the iterative modeling process
  • Reuse the saved models for new brand initiatives

Make effective marketing channel predictions that drive brand strategies.

  • Enhance sales impact by optimizing your spending tactics
  • Choose from the best-guided actions to course correct more often


salesiq-diff-icon-1Direct Users

  • Data Scientist
  • Data Engineer

salesiq-diff-icon-2Capability Consumers

  • Business Analyst
  • Analytics Leader


Axtria SalesIQ Commercial planning and operations platform

Data sheet

Axtria SalesIQTM – Commercial planning and operations platform

Driving a high performance sales team is a real challenge in the life sciences industry. Powerful forces have shifted the landscape, with the purchase and sale of drugs becoming more competitive and centralized.

Technology proofing your commercial operations

5 Step Guide

Technology proofing your commercial operations
A Sales Strategy Solution For A New Life Sciences’ Product Launch

Case Study

A Sales Strategy Solution For A New Life Sciences’ Product Launch
High performance data management

Case Study

Design And Rollout Of Global Incentive Compensation Program Across 45+ Markets For A Top 5 Pharma Company