Segmentation & Targeting

    Target the right customers to boost sales

    Profile, segment, and target, high-value customers for maximum benefits.

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    Segmentation & targeting

    The market segmentation process allows pharmaceutical companies to organize their customers into demographic, psychographic, behavioral, or geographic affinity groups so that they can be more effectively targeted through robust call plans, to meet their specific needs.

    One of the biggest issues with customer segmentation processes today is data quality. Inaccurate or dirty data from source systems can result in misaligned groupings, making the call plans inefficient and ineffective. Current solutions are siloed and do not integrate well downstream into a broader process.

    Axtria’s segmentation and targeting offer

    Axtria’s Segmentation & Targeting offering allows you to segment customers using customer profiling and 3rd party prescription/patient data. You can identify high-value targets and assign workload with national-level capacity balancing.

    Superior data management

    Addresses one of the main pain points of data quality in today’s segmentation and targeting process. Provides holistic data management that offers capabilities to transform and aggregate source data in preparation of a data set for analysis.

    • Ingestion
    • Profiling
    • Quality
    • Processing
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    Segmentation design

    Identify and profile the customers needed to drive your business. Segment and balance calls based on product priority or segment your market based on HCO and HCP relationships allowing reps to optimize their F2F calls with HCPs who are part of the same hospital system.

    • Construct sophisticated customer segments that are internally homogeneous, distinct segments, which respond similarly to market stimulus
    • Perform portfolio-based segmentation (based on product priorities)
    • Perform affiliation-based segmentation (bottom-up roll-up of HCP data to HCO segments or top-down from HCO’s segments to affiliated HCPs
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    Segmentation analysis and simulation

    Pressure test segmentation designs to verify they support brand objectives.

    • Comparative and ad-hoc analysis
    • Simulate workload balancing and segmentation scheme changes that affect workload balancing
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    Customer targeting

    Identify the most lucrative customers for the sales team to focus on

    • Account for unique market attributes, including structure, competitive situation, and channels
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    Report creation

    Life sciences ready with applicable data models and reporting templates

    • Modify or use existing templates to create reports
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    Personas

    Sales-Associate

    Direct users

    • Sales Operations: Resource Planning
    • Sales Operations: Plan Admin
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    Capability consumers

    • Sales Manager

    Customer success stories

    Case Study

    Enabling Targeted Engagement With Healthcare Professionals Through Digital Affinity-Based Segmentation

    Case Study

    Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management

    Case Study

    Expand Market Share With Right Customer Targeting

    Resources

    Dynamic Targeting: The Key to Superior Customer Engagement and Improved Brand Reach

    Webinar

    Dynamic Targeting: The Key to Superior Customer Engagement and Improved Brand Reach

    Even as digital investments increase, the field force remains the primary means of customer engagement for pharma companies and is their biggest promotional investment. As a means of providing ...

    Machine Learning (ML) Driven Segmentation & Targeting Of Physicians

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    Machine Learning (ML) Driven Segmentation & Targeting Of Physicians
    Implementing a successful global market segmentation & targeting strategy

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    Implementing a successful global market segmentation & targeting strategy
    How Harmonized Global Segmentation & Targeting Can Enhance Customer Experience

    Blog

    How Harmonized Global Segmentation & Targeting Can Enhance Customer Experience