Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.
Impact of tele-detailing - Marketing ROI Analytics
Impact Of Tele-Detailing On Brand Sales Surges

A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...

Influencing Physician Propensity To Prescribe
Expand Market Share With Right Customer Targeting

Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...

Marketing ROI with DataMAx
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Incentive Compensation Program
Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health

Axtria’s partnership with the client resulted in transforming their operating model through global planning with localized execution to derives the best of both worlds. The share ...

Commercial Data Management
Unlocking 33% Performance Gains With Commercial Data Management For Top Pharma

Pharma companies collect a variety of commercial healthcare data, which comes with its own set of challenges. In the absence of an agile and robust platform to ingest, process, and ...

Banner Mobile
Optimized HCP Targeting For A Consumer Health Company

The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ ha ...

Product Launch Strategy for an Orphan Drug
Developing Product Launch Strategy For An Orphan Drug For A Specialty Pharma

Launching a pharmaceutical drug is complex, however, in case of orphan drugs the process is even more difficult owing to the lack of knowledge about the disease state, fewer analog ...

Rapid Patient Data Analytics
Enabling 95% Patient Adherence With Rapid Patient Data Analytics

With an increasing focus on patient-outcomes and benefits, pharma companies are leveraging patient-level information, such as Protected Health Information, to track the complete pa ...

Maximzing Marketing ROI
Maximizing Marketing ROI For A Global Pharma Company

In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...

Effective Territory Alignment
Maximized Drug Launch Sales Through Effective Territory Alignment For A Biopharmaceutical Company

A go-to-market plan is at the center of a drug launch. Effective territory management is core to achieving launch excellence. Territory alignment ensures equitable allocation of sa ...

Business Intelligence - Accurate & Faster Insights
Empowering The Sales Force With Fast And Accurate Insights

A recent study shows that 77% companies1 believe their bottom line is affected by inaccurate and incomplete data, and on an average, 12% of revenue potential is wasted Accurate da ...

Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning

With increased drug and market awareness among Health Care Practitioners (HCPs), pharma companies need to rethink their sales teams go-to-market strategy. A burst of digital channe ...

Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care

Converting big data into meaningful information is a growing challenge. For pharma and healthcare, making sense of unstructured data presents an opportunity to get a deeper underst ...

Enabling Faster Go-To-Market With High Performance Data Management

Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents its ...

Maximizing Sales Force Productivity Through Effective Territory Alignment

Rapid market changes often impact sales portfolios, causing disruptions in the sales force workload. Re-aligning sales territories at regular intervals is essential to an equitable ...

Stress Testing For Basel Models

A leading US credit card issuer wanted to conduct stress tests on its portfolio to determine impact on model performance and RWAs. A dedicated team of 6 specialists conducted thor ...

Measuring The Efficiency Of Web Registration Process For A Leading Auto Insurer

Our client wants to measure the efficiency of its web registration process using Google Analytics. The Axtria team provided pass through rate, time spent and number of revisits oc ...

Improved Conversion Rate And Market Share For A Major Online Travel Agency

New competitors and reduction of airline commissions make our client’s e-marketplace business model obsolete. They had few tools, processes, talent and analytics to support the s ...

Digital Keyword Optimization Engine For A Leading Retailer

A leading retailer is using multiple marketing channels such as SEO, SEM and EDM campaigns. However, the cross channel effects and ROI from SEM are unclear. We implemented a three ...

Overhaul The Loan Conversion Process

A leading mortgage servicer and sub-servicer, was facing process and data-related challenges in their loan boarding process: Timeliness: The process for boarding new-loans informat ...

Comprehensive Field Force Incentive Compensation Program For A Medical Device Company

Field based incentive payments were not consistent with corporate goals and budgets. There are no set standards for monitoring success. Sales and Marketing leadership differed on ...

How Online Advertisements Drive Offline Sales For A Major CPG Client

Our client wants to understand the effect of online advertisements on offline sales using data from retail clients. As online advertising increases, this becomes a bigger challenge ...

Customer Loyalty Program For The Largest Electronic Retailer In The World

A retailer approaches Axtria with a common problem – their existing Loyalty program is not yielding results in terms of customer usage.  Only a small number of cardholders are s ...

Axtria Designed An Acquisition And Initial Line Assignment Strategy For A Leading US Credit Card Issuer

Axtria built a predictive model to modify the acquisition strategy and create an initial line assignment strategy. ...

Implementing A Clinical Quality Scorecard For A Large Hospital Network

A large hospital network in the Asia Pacific wants to establish a common clinical quality benchmark across multiple hospitals and clinical centers with wide variation in a number o ...

Customer Valuation Analytics For A Credit Card Issuer To Ensure Customized Targeting

Customer valuation analytics for a credit card issuer to ensure customized targeting. SITUATION A sophisticated player in the credit card space wanted to increase the use of data i ...

Customer Journey Analytics For A BCBS Payer

One of the East Coast based Blues faces challenges in acquiring prospects and engaging members. With the rollout of Health Insurance Exchange, they are not equipped to identify, se ...

Call Planning Implementation For Multiple Sales Forces From A Top Tier Pharma Organization

A top pharmaceutical company was looking for a partner to manage and execute their Call Planning processes while ensuring increased efficiency and effectiveness. Client was seeki ...

Real-Time User Data Stream Processing And Validation For US Based Auto Assistance Company

US based auto assistance company with more than 50 million members Client had sensor devices installed in 1000’s of vehicles. These devices transmit information back for tracking ...

Market Mix Modeling Case Study
Axtria Conducted Market Mix Modeling For A Top US Pharma Company

Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...

Impact of tele-detailing - Marketing ROI Analytics
Impact Of Tele-Detailing On Brand Sales Surges

A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...

Influencing Physician Propensity To Prescribe
Expand Market Share With Right Customer Targeting

Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...

Incentive Compensation Program
Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health

Axtria’s partnership with the client resulted in transforming their operating model through global planning with localized execution to derives the best of both worlds. The share ...

Banner Mobile
Optimized HCP Targeting For A Consumer Health Company

The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ ha ...

Effective Territory Alignment
Maximized Drug Launch Sales Through Effective Territory Alignment For A Biopharmaceutical Company

A go-to-market plan is at the center of a drug launch. Effective territory management is core to achieving launch excellence. Territory alignment ensures equitable allocation of sa ...

Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning

With increased drug and market awareness among Health Care Practitioners (HCPs), pharma companies need to rethink their sales teams go-to-market strategy. A burst of digital channe ...

Maximizing Sales Force Productivity Through Effective Territory Alignment

Rapid market changes often impact sales portfolios, causing disruptions in the sales force workload. Re-aligning sales territories at regular intervals is essential to an equitable ...

Comprehensive Field Force Incentive Compensation Program For A Medical Device Company

Field based incentive payments were not consistent with corporate goals and budgets. There are no set standards for monitoring success. Sales and Marketing leadership differed on ...

Call Planning Implementation For Multiple Sales Forces From A Top Tier Pharma Organization

A top pharmaceutical company was looking for a partner to manage and execute their Call Planning processes while ensuring increased efficiency and effectiveness. Client was seeki ...

Marketing ROI with DataMAx
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Maximzing Marketing ROI
Maximizing Marketing ROI For A Global Pharma Company

In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...

Digital Keyword Optimization Engine For A Leading Retailer

A leading retailer is using multiple marketing channels such as SEO, SEM and EDM campaigns. However, the cross channel effects and ROI from SEM are unclear. We implemented a three ...

Market Mix Modeling Case Study
Axtria Conducted Market Mix Modeling For A Top US Pharma Company

Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...

Impact of tele-detailing - Marketing ROI Analytics
Impact Of Tele-Detailing On Brand Sales Surges

A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...

Influencing Physician Propensity To Prescribe
Expand Market Share With Right Customer Targeting

Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...

Banner Mobile
Optimized HCP Targeting For A Consumer Health Company

The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ ha ...

Banner Mobile
Optimized HCP Targeting For A Consumer Health Company

The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ ha ...

Effective Territory Alignment
Maximized Drug Launch Sales Through Effective Territory Alignment For A Biopharmaceutical Company

A go-to-market plan is at the center of a drug launch. Effective territory management is core to achieving launch excellence. Territory alignment ensures equitable allocation of sa ...

Maximizing Sales Force Productivity Through Effective Territory Alignment

Rapid market changes often impact sales portfolios, causing disruptions in the sales force workload. Re-aligning sales territories at regular intervals is essential to an equitable ...

Banner Mobile
Optimized HCP Targeting For A Consumer Health Company

The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ ha ...

Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning

With increased drug and market awareness among Health Care Practitioners (HCPs), pharma companies need to rethink their sales teams go-to-market strategy. A burst of digital channe ...

Call Planning Implementation For Multiple Sales Forces From A Top Tier Pharma Organization

A top pharmaceutical company was looking for a partner to manage and execute their Call Planning processes while ensuring increased efficiency and effectiveness. Client was seeki ...

Incentive Compensation Program
Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health

Axtria’s partnership with the client resulted in transforming their operating model through global planning with localized execution to derives the best of both worlds. The share ...

Maximizing Sales Force Productivity Through Effective Territory Alignment

Rapid market changes often impact sales portfolios, causing disruptions in the sales force workload. Re-aligning sales territories at regular intervals is essential to an equitable ...

Comprehensive Field Force Incentive Compensation Program For A Medical Device Company

Field based incentive payments were not consistent with corporate goals and budgets. There are no set standards for monitoring success. Sales and Marketing leadership differed on ...

Commercial Data Management
Unlocking 33% Performance Gains With Commercial Data Management For Top Pharma

Pharma companies collect a variety of commercial healthcare data, which comes with its own set of challenges. In the absence of an agile and robust platform to ingest, process, and ...

Rapid Patient Data Analytics
Enabling 95% Patient Adherence With Rapid Patient Data Analytics

With an increasing focus on patient-outcomes and benefits, pharma companies are leveraging patient-level information, such as Protected Health Information, to track the complete pa ...

Business Intelligence - Accurate & Faster Insights
Empowering The Sales Force With Fast And Accurate Insights

A recent study shows that 77% companies1 believe their bottom line is affected by inaccurate and incomplete data, and on an average, 12% of revenue potential is wasted Accurate da ...

Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care

Converting big data into meaningful information is a growing challenge. For pharma and healthcare, making sense of unstructured data presents an opportunity to get a deeper underst ...

Enabling Faster Go-To-Market With High Performance Data Management

Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents its ...

Marketing ROI with DataMAx
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Business Intelligence - Accurate & Faster Insights
Empowering The Sales Force With Fast And Accurate Insights

A recent study shows that 77% companies1 believe their bottom line is affected by inaccurate and incomplete data, and on an average, 12% of revenue potential is wasted Accurate da ...

Rapid Patient Data Analytics
Enabling 95% Patient Adherence With Rapid Patient Data Analytics

With an increasing focus on patient-outcomes and benefits, pharma companies are leveraging patient-level information, such as Protected Health Information, to track the complete pa ...

Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care

Converting big data into meaningful information is a growing challenge. For pharma and healthcare, making sense of unstructured data presents an opportunity to get a deeper underst ...

Customer Journey Analytics For A BCBS Payer

One of the East Coast based Blues faces challenges in acquiring prospects and engaging members. With the rollout of Health Insurance Exchange, they are not equipped to identify, se ...

Product Launch Strategy for an Orphan Drug
Developing Product Launch Strategy For An Orphan Drug For A Specialty Pharma

Launching a pharmaceutical drug is complex, however, in case of orphan drugs the process is even more difficult owing to the lack of knowledge about the disease state, fewer analog ...

Customer Journey Analytics For A BCBS Payer

One of the East Coast based Blues faces challenges in acquiring prospects and engaging members. With the rollout of Health Insurance Exchange, they are not equipped to identify, se ...

Market Mix Modeling Case Study
Axtria Conducted Market Mix Modeling For A Top US Pharma Company

Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...

Product Launch Strategy for an Orphan Drug
Developing Product Launch Strategy For An Orphan Drug For A Specialty Pharma

Launching a pharmaceutical drug is complex, however, in case of orphan drugs the process is even more difficult owing to the lack of knowledge about the disease state, fewer analog ...

Effective Territory Alignment
Maximized Drug Launch Sales Through Effective Territory Alignment For A Biopharmaceutical Company

A go-to-market plan is at the center of a drug launch. Effective territory management is core to achieving launch excellence. Territory alignment ensures equitable allocation of sa ...

Enabling Faster Go-To-Market With High Performance Data Management

Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents its ...

Product Launch Strategy for an Orphan Drug
Developing Product Launch Strategy For An Orphan Drug For A Specialty Pharma

Launching a pharmaceutical drug is complex, however, in case of orphan drugs the process is even more difficult owing to the lack of knowledge about the disease state, fewer analog ...

Impact of tele-detailing - Marketing ROI Analytics
Impact Of Tele-Detailing On Brand Sales Surges

A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...

Marketing ROI with DataMAx
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Maximzing Marketing ROI
Maximizing Marketing ROI For A Global Pharma Company

In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...

Market Mix Modeling Case Study
Axtria Conducted Market Mix Modeling For A Top US Pharma Company

Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...

Impact of tele-detailing - Marketing ROI Analytics
Impact Of Tele-Detailing On Brand Sales Surges

A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...

Marketing ROI with DataMAx
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Maximzing Marketing ROI
Maximizing Marketing ROI For A Global Pharma Company

In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...

Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care

Converting big data into meaningful information is a growing challenge. For pharma and healthcare, making sense of unstructured data presents an opportunity to get a deeper underst ...

Digital Keyword Optimization Engine For A Leading Retailer

A leading retailer is using multiple marketing channels such as SEO, SEM and EDM campaigns. However, the cross channel effects and ROI from SEM are unclear. We implemented a three ...

Market Mix Modeling Case Study
Axtria Conducted Market Mix Modeling For A Top US Pharma Company

Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...

Marketing ROI with DataMAx
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Incentive Compensation Program
Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health

Axtria’s partnership with the client resulted in transforming their operating model through global planning with localized execution to derives the best of both worlds. The share ...

Commercial Data Management
Unlocking 33% Performance Gains With Commercial Data Management For Top Pharma

Pharma companies collect a variety of commercial healthcare data, which comes with its own set of challenges. In the absence of an agile and robust platform to ingest, process, and ...

Commercial Data Management
Unlocking 33% Performance Gains With Commercial Data Management For Top Pharma

Pharma companies collect a variety of commercial healthcare data, which comes with its own set of challenges. In the absence of an agile and robust platform to ingest, process, and ...

Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care

Converting big data into meaningful information is a growing challenge. For pharma and healthcare, making sense of unstructured data presents an opportunity to get a deeper underst ...

Enabling Faster Go-To-Market With High Performance Data Management

Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents its ...

Marketing ROI with DataMAx
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Commercial Data Management
Unlocking 33% Performance Gains With Commercial Data Management For Top Pharma

Pharma companies collect a variety of commercial healthcare data, which comes with its own set of challenges. In the absence of an agile and robust platform to ingest, process, and ...

Rapid Patient Data Analytics
Enabling 95% Patient Adherence With Rapid Patient Data Analytics

With an increasing focus on patient-outcomes and benefits, pharma companies are leveraging patient-level information, such as Protected Health Information, to track the complete pa ...

Business Intelligence - Accurate & Faster Insights
Empowering The Sales Force With Fast And Accurate Insights

A recent study shows that 77% companies1 believe their bottom line is affected by inaccurate and incomplete data, and on an average, 12% of revenue potential is wasted Accurate da ...

Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care

Converting big data into meaningful information is a growing challenge. For pharma and healthcare, making sense of unstructured data presents an opportunity to get a deeper underst ...

Enabling Faster Go-To-Market With High Performance Data Management

Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents its ...

Real-Time User Data Stream Processing And Validation For US Based Auto Assistance Company

US based auto assistance company with more than 50 million members Client had sensor devices installed in 1000’s of vehicles. These devices transmit information back for tracking ...

Impact of tele-detailing - Marketing ROI Analytics
Impact Of Tele-Detailing On Brand Sales Surges

A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...

Influencing Physician Propensity To Prescribe
Expand Market Share With Right Customer Targeting

Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...

Marketing ROI with DataMAx
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Incentive Compensation Program
Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health

Axtria’s partnership with the client resulted in transforming their operating model through global planning with localized execution to derives the best of both worlds. The share ...

Banner Mobile
Optimized HCP Targeting For A Consumer Health Company

The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ ha ...

Maximzing Marketing ROI
Maximizing Marketing ROI For A Global Pharma Company

In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...

Effective Territory Alignment
Maximized Drug Launch Sales Through Effective Territory Alignment For A Biopharmaceutical Company

A go-to-market plan is at the center of a drug launch. Effective territory management is core to achieving launch excellence. Territory alignment ensures equitable allocation of sa ...

Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning

With increased drug and market awareness among Health Care Practitioners (HCPs), pharma companies need to rethink their sales teams go-to-market strategy. A burst of digital channe ...

Maximizing Sales Force Productivity Through Effective Territory Alignment

Rapid market changes often impact sales portfolios, causing disruptions in the sales force workload. Re-aligning sales territories at regular intervals is essential to an equitable ...

Comprehensive Field Force Incentive Compensation Program For A Medical Device Company

Field based incentive payments were not consistent with corporate goals and budgets. There are no set standards for monitoring success. Sales and Marketing leadership differed on ...

Customer Loyalty Program For The Largest Electronic Retailer In The World

A retailer approaches Axtria with a common problem – their existing Loyalty program is not yielding results in terms of customer usage.  Only a small number of cardholders are s ...

Call Planning Implementation For Multiple Sales Forces From A Top Tier Pharma Organization

A top pharmaceutical company was looking for a partner to manage and execute their Call Planning processes while ensuring increased efficiency and effectiveness. Client was seeki ...

Market Mix Modeling Case Study
Axtria Conducted Market Mix Modeling For A Top US Pharma Company

Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...

Marketing ROI with DataMAx
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Rapid Patient Data Analytics
Enabling 95% Patient Adherence With Rapid Patient Data Analytics

With an increasing focus on patient-outcomes and benefits, pharma companies are leveraging patient-level information, such as Protected Health Information, to track the complete pa ...

Maximzing Marketing ROI
Maximizing Marketing ROI For A Global Pharma Company

In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...

Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care

Converting big data into meaningful information is a growing challenge. For pharma and healthcare, making sense of unstructured data presents an opportunity to get a deeper underst ...

Stress Testing For Basel Models

A leading US credit card issuer wanted to conduct stress tests on its portfolio to determine impact on model performance and RWAs. A dedicated team of 6 specialists conducted thor ...

Measuring The Efficiency Of Web Registration Process For A Leading Auto Insurer

Our client wants to measure the efficiency of its web registration process using Google Analytics. The Axtria team provided pass through rate, time spent and number of revisits oc ...

Improved Conversion Rate And Market Share For A Major Online Travel Agency

New competitors and reduction of airline commissions make our client’s e-marketplace business model obsolete. They had few tools, processes, talent and analytics to support the s ...

Digital Keyword Optimization Engine For A Leading Retailer

A leading retailer is using multiple marketing channels such as SEO, SEM and EDM campaigns. However, the cross channel effects and ROI from SEM are unclear. We implemented a three ...

Overhaul The Loan Conversion Process

A leading mortgage servicer and sub-servicer, was facing process and data-related challenges in their loan boarding process: Timeliness: The process for boarding new-loans informat ...

How Online Advertisements Drive Offline Sales For A Major CPG Client

Our client wants to understand the effect of online advertisements on offline sales using data from retail clients. As online advertising increases, this becomes a bigger challenge ...

Axtria Designed An Acquisition And Initial Line Assignment Strategy For A Leading US Credit Card Issuer

Axtria built a predictive model to modify the acquisition strategy and create an initial line assignment strategy. ...

Implementing A Clinical Quality Scorecard For A Large Hospital Network

A large hospital network in the Asia Pacific wants to establish a common clinical quality benchmark across multiple hospitals and clinical centers with wide variation in a number o ...

Customer Valuation Analytics For A Credit Card Issuer To Ensure Customized Targeting

Customer valuation analytics for a credit card issuer to ensure customized targeting. SITUATION A sophisticated player in the credit card space wanted to increase the use of data i ...

Customer Journey Analytics For A BCBS Payer

One of the East Coast based Blues faces challenges in acquiring prospects and engaging members. With the rollout of Health Insurance Exchange, they are not equipped to identify, se ...

Market Mix Modeling Case Study
Axtria Conducted Market Mix Modeling For A Top US Pharma Company

Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities. ...