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Episode 12: Rare Diseases: A Pharma Leader’s Personal Journey of Hope and Motivation to Make a Difference

Charlie is a Principal at Axtria with over thirty years of experience in health care, financial services, and management consulting. He takes us through his personal journey and his experiences with rare diseases, how they impacted the individuals around him. Tune in as he explains why they are elusive, why diagnosis for these diseases is difficult, and the symptom surfing phenomena that occurs with the onset of these elusive diseases. He explains what the pharma industry must do to better detect and diagnose rare diseases and why he chooses the pharma industry to contribute to a better future for all.

In This Episode, We Cover:

  • [03:10] The journey of rare diseases from a personal perspective – recounting the struggle as it unfolded from Charlie’s point of view.
  • [07:52] Symptom surfing and why elusiveness in rare diseases can be so frustrating.
  • [12:13] Coping with rare diseases in the family – the sacrifices and challenges.
  • [15:03] The challenge of diagnosis in rare diseases and understanding what the family goes through.
  • [21:47] The pharma industry and its progress in finding cures for rare diseases.

Key Takeaways:

  • Rare diseases are hard on all levels – they are devastating for the families and extremely complicated to diagnose, treat, and manage.
  • We must understand the patient’s and their family’s journeys to be able to help them better. It is imperative for the pharmaceutical industry to maintain continuous focus on solving rare diseases.
  • There is a silver lining: Many of these diseases can now be diagnosed, and as the industry’s focus shifts to rare and orphan drugs, there is hope that we will soon have a cure for them.

About Speaker

Meet Charlie:

Charlie has over thirty years of experience in health care, financial services, and management consulting. Charlie has worked with eleven of the top fourteen global pharmaceutical firms, helping them launch close to ten billion dollars in products.

Charlie is a Founding Principal at Axtria where he leads major client transformations, such as commercial launches, post-merger integration, go-to-market pivots, and global digitization initiatives. His clients have publicly acknowledged his ability to help guide major initiatives that leverage clear values and guiding principles, along with authentic communication and storytelling. Previously, Charlie was a principal with MarketRx, and before that he was with Assurant where he launched a new department to support direct marketing operations.

He graduated from the Kellogg Graduate School of Management with majors in Finance and Marketing and was selected Top Marketing Student by the faculty. He is a frequent guest speaker at Georgia Tech, Emory, PMSA, and the Sales Management Association on marketing strategy, sales force effectiveness, life sciences industry, and entrepreneurship. He also holds a patent in the application of predictive models in customer call centers.

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Life Sciences Leadership Podcast
The Life Sciences Leadership podcast delves deep into effective strategies, latest innovations, and trends in the life sciences industry. Join Axtria’s Jasmeet Sawhney as he sparks discussion with highly acclaimed life sciences leaders on various industry trends and topics that are critical to winning in the new environment. Whether you are transforming your R&D processes, working on commercial success strategy, or simply craving dynamic discussion, this is the podcast for you.

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