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Insights

Life Sciences industry insights by Axtria

    Modernizing Data and Governance Across Commercial and R&D: Lessons from a Top Pharma Company

    Article

    Reimagining Field Force Excellence with AI

    Article

    The Future of Omnichannel Pharma Sales: Moving Beyond NBA to Drive HCP Engagement

    Article

    How Agentic AI is Powering the Next Generation of Pharma Forecasting

    Article

    From weeks to hours: Driving speed and intelligence in epidemiology-based forecasting with AI agents

    Article

    Axtria Ignite 2025: Inspiring Innovations, Building Bonds, And Advancing Life Sciences With AI

    Article

    Marketer’s Paradox: How to Find the Right Method for Omnichannel Marketing Measurement

    Article

    Beyond the Large Language Model Hype: Creating Sustainable Patient Value in an Era of Continuous Generative AI Evolution

    Article

    ISPOR 2025 Decoded: Axtria’s Must-See Insights and Emerging Themes

    Article

    Balancing Effort Versus Value: Why On-Demand Marketing Mix Modeling Software Is Essential for Brand Success

    Article

    Generative AI: Pioneering the Next Frontier in Pharmaceutical Innovation

    Article

    Veterinary Workforce Shortages – A Deeper Dive

    Article

    Evidence at the Forefront: Why Integrated Evidence Planning is Essential for Biopharma Innovation

    Article

    Patient 360 Powered by Robust Patient Master Data Management

    Article

    Revolutionizing Evidence Synthesis With AI: Insights From NICE's Latest Position Statement

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